The NDG Dunkin' Donuts is no more, it would appear. The doors have been locked for several days and the phone unplugged, the building owner is Duc Huy Trang but I couldn't reach him for comment either.
The long decline of Dunkin' Donuts is well-known but little understood.
Quebec franchise owners blamed HQ for not allowing them to customize their menus for local tastes, which doesn't really strike me as the main reason they went down, even though a judge agreed and awarded the plaintiffs millions.
I had theorized that the ongiong mockery by Rock et Belles Oreilles undermined the brand among francophones, as I noted that the ones in anglo parts of town seemed lesser-hit by the carnage.
Those who recall Tim Horton's move into the province might've recalled their skepticism that such an obviously anglo and Toronto-sounding brand coudl succeed here.
But the reason that the Dunkin' Donuts
@ Sherbrooke at Beaconsfield went belly-up, I would venture to guess, lies in its lowbrow clientele, welfare recipients who were so comfortable at their regular haunt that they'd brazenly eyeball strangers who dared to venture in, as if you had walked into their living room.
They would even openly talk to each other about other customers right in front of them, from my experience.
The fact that the donuts were gooey and half-cooked and quite awful didn't help much either.